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Stefano Calicchio 
디지털 프레스 오피스 [EPUB ebook] 
웹의 잠재력을 활용하여 미디어 2.0에 대한 관심을 불러일으키고 홍보를 관리하는 방법

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Portada de Stefano Calicchio: 디지털 프레스 오피스 (ePUB)

인터넷의 등장으로 언론사와 홍보 활동은 급격한 변화를 겪었습니다. 오늘날 새로운 미디어 관리는 웹 2.0의 대표적인 서비스와 소통하는 방법을 배움으로써 온라인 가시성을 구축하고자 하는 모든 사람에게 기본적인 단계입니다. 이 매뉴얼에서는 새로운 미디어의 도전에 대응하고 최근 몇 년 동안 등장한 많은 기회를 최대한 활용할 수 있는 커뮤니케이션 계획을 수립하기 위한 운영 전략을 살펴볼 수 있습니다. 특히 디지털 홍보실이 제공하는 경쟁 우위를 활용하는 방법, 온라인 커뮤니케이션을 구성하는 방법, 웹에서 홍보의 새로운 규칙을 적용하는 방법에 대해 알아볼 수 있습니다. 또한 온라인 보도 자료, 기사 마케팅, 기업 블로그, 디지털 인터뷰, 온라인 스폰서십 및 프레스 키트와 같은 새로운 운영 도구를 사용하는 방법도 배우게 됩니다. 이러한 방식으로 타겟 고객을 확대하고 기업 커뮤니케이션을 더 잘 관리하기 위한 기본 정보를 얻을 수 있습니다. 간단히 말해, 비효율적인 독서나 조언에 시간을 낭비하지 말고 목표를 달성하는 데 필요한 모든 정보를 제공하는 독서를 통해 수년간의 경험을 쌓으세요.

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Idioma Coreano ● Formato EPUB ● ISBN 9791222439723 ● Tamaño de archivo 1.1 MB ● Editorial Stefano Calicchio ● Publicado 2023 ● Descargable 24 meses ● Divisa EUR ● ID 9137328 ● Protección de copia sin

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