The era of online video has arrived–now make it work for
your business
In the last year, the world of online video exploded. Hollywood
got into the game, professional actors and writers joined in, and
independent producers looked to find their niche. Now, companies
are wide awake to the opportunities for product and brand promotion
as well as customer engagement. So how do you want to fit into the
new online video universe?
The must-have guide, Get Seen by Steve Garfield, the
‘Paul Revere of video blogging, ‘ offers a quick and complete
toolkit to get you up to speed on the latest that online video and
related media have to offer.
* Examines success stories of how companies have used online
video
* Presents a series of plans and tools that businesses can follow
as they expand onto the social web
* Provides clear step by step directions on how to record, edit,
and export videos, where to post them, how to build a community
around their content, and what to do to increase views by making it
go viral
If you’re ready to take full advantage of online video’s many
benefits, Get Seen is the one resource you need.
Tabla de materias
Foreword by David Meerman Scott ix
Introduction xiii
Creating
Chapter 1: Choosing a Camera 3
Chapter 2: Lighting and Sound 25
Chapter 3: Making Videos Without a Video Camera 39
Chapter 4: Recording and Shooting 46
Chapter 5: Editing 70
Sharing
Chapter 6: Uploading 109
Chapter 7 Broadcasting Live 171
Chapter 8 Video Blogging–Why You Might Want a Blog 222
Interviews 259
Acknowledgments 311
About the Author 313
Index 315
Sobre el autor
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web’s early video startups. For more information, please visit: stevegarfield.com/getseen
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