Autor: Stuart McClure

DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), an internationally recognized expert in measurement and quantitative decision analysis, and best-selling author of How to Measure Anything, Third Edition, and The Failure of Risk Management. RICHARD SEIERSEN is general manager of Cyber Security & Privacy at GE Healthcare. He has more than twenty years of experience in such areas as cybersecurity; governance, risk and compliance (GRC); and analytics.