Tom Porter 
Selling Architectural Ideas [PDF ebook] 

Soporte

As ‘visual animals’ architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words ‘communication’ and ‘presentation’ with the word ‘selling’ we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

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Idioma Inglés ● Formato PDF ● Páginas 160 ● ISBN 9780203223093 ● Editorial Taylor and Francis ● Publicado 2004 ● Descargable 6 veces ● Divisa EUR ● ID 2288349 ● Protección de copia Adobe DRM
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