Autor: Tromsø University Business School, Norway) Prebensen Nina K. (Professor of Marketing

Soporte

2 Ebooks de Tromsø University Business School, Norway) Prebensen Nina K. (Professor of Marketing

Portada de Young-Sook (Head of Department, UiT The Arctic University of Norway, Norway) Lee & Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen: Arctic Tourism Experiences : Production, Consumption and Sustainability
Young-Sook (Head of Department, UiT The Arctic University of Norway, Norway) Lee & Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen: Arctic Tourism Experiences : Production, Consumption and Sustainability
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as …
PDF
Inglés
DRM
€118.76
Portada de Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University at Bloomington, USA) Chen & Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen: Creating Experience Value in Tourism
Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University at Bloomington, USA) Chen & Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen: Creating Experience Value in Tourism
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with ot …
PDF
Inglés
DRM
€57.92