Vishal K. Gupta 
Small Business [PDF ebook] 
Creating Value Through Entrepreneurship

Soporte

Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections-a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the "Entrepreneur’s Dilemma"-the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.

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Idioma Inglés ● Formato PDF ● ISBN 9781119791331 ● Editorial Wiley ● Publicado 2021 ● Descargable 3 veces ● Divisa EUR ● ID 8450444 ● Protección de copia Adobe DRM
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