Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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Formato EPUB ● Páginas 324 ● ISBN 9781315501437 ● Editorial Taylor and Francis ● Publicado 2016 ● Descargable 3 veces ● Divisa EUR ● ID 4916422 ● Protección de copia Adobe DRM
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