Autor: Xi (The Business School of the China University of Political Science and Law) Chen

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2 Ebooks de Xi (The Business School of the China University of Political Science and Law) Chen

Portada de Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key stra …
EPUB
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€51.34
Portada de Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key stra …
PDF
Inglés
DRM
€51.42