Guanxi (interpersonal relationship) is one of the major dynamics of Chinese society. It has been a pervasive part of the Chinese business world for the last few centuries. It binds literally millions of Chinese firms into a social and business web. It is widely recognized to be a key determinant of business performance, because the life-blood of the macro economy and micro business conduct in the society is the guanxi network. Any business in this society, including local firms as well as foreign investors and marketers, inevitably faces guanxi dynamics. No company can go far unless it has extensive guanxi in this setting. In China’s new, fast-paced business environment, guanxi has been more entrenched than ever, heavily influencing Chinese social behavior and business practice.Despite the current academic and practical interest in guanxi, there is no book-length treatment systematically and vigorously exploring the concept and practice from the business perspective. This book fills that gap by exploring the various social economic cultural, and business issues relating to the complex concept and practice of guanxi.
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