Autor: Yoram (Jerry) R. Wind

Soporte
YORAM (JERRY) WIND is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School»s think tank. Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program. Among his many affiliations is former chancellor, the International Academy of Management (IAM). One of the world»s most cited marketing authors, his books include Driving Change: How the Best Companies Are Preparing for the 21st Century, and The Power of Impossible Thinking. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, corporate transformation, marketing strategy, and especially new business development. He is the recipient of all the major marketing awards. Wind received a Ph.D. from Stanford University. VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business and Professor of Marketing at the McCombs School of Business of the University of Texas at Austin. He has served as a marketing consultant to such companies as Edward Jones, Dell, and Frito-Lay, and has run executive development programs throughout North America, South America, Europe, and Asia. Mahajan serves on the advisory boards of several high-tech start-ups in Austin and is author of several books and award-winning articles, including New Product Diffusion Models (International Series in Quantitative Marketing, Volume 11). He has received several lifetime achievement awards for his research on innovation diffusion and marketing research and strategy. ROBERT GUNTHER, founder of Gunther Communications, has collaborated on or co-authored more than ten books, including Hypercompetition, Buyout: The Insider»s Guide to Buying Your Own Company, The Wealthy 100, Leveraging Japan, Wharton on Managing Emerging Technologies, Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.




6 Ebooks de Yoram (Jerry) R. Wind

Colin Crook & Yoram R. (Jerry) Wind: Does It Feel Right? Develop the Intuition to Act Quickly
This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E …
EPUB
Inglés
DRM
€1.07
Colin Crook & Yoram R. (Jerry) Wind: Making Better Sense
This is the e Book version of the printed book. This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by …
EPUB
Inglés
DRM
€1.07
Colin Crook & Yoram R. (Jerry) Wind: Embrace the Outlier
This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E …
EPUB
Inglés
DRM
€1.06
Victor K. Fung & William K. Fung: Competing in a Flat World
"This is essential reading for anyone seeking to compete-and succeed-in the fl at world." -John Hagel, Chairman of Deloitte Center of Innovation "Competing in a Flat World provides an …
EPUB
Inglés
DRM
€14.01
Robert E. Gunther & Paul R. Kleindorfer: Network Challenge, The
New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies "This book presents an amazing collection of insights on underlying forces and ways to thrive i …
EPUB
Inglés
DRM
€30.99
Colin Cook & Yoram R. (Jerry) Wind: Power of Impossible Thinking, The
This is the e Book version of the printed book. If the print book includes a CD-ROM, this content is not included within the e Book version. 50, 000 copies sold, now in paperback… If you can think …
PDF
Inglés
DRM
€12.84