No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone’s business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.
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Language English ● Format EPUB ● Pages 214 ● ISBN 9781922309051 ● File size 0.2 MB ● Age 22-99 years ● Publisher Tablo Publishing ● City Melbourne ● Country AU ● Published 2019 ● Downloadable 24 months ● Currency EUR ● ID 7127688 ● Copy protection Adobe DRM
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