Ahmad Hafeez Anjum 
Social Media Marketing [PDF ebook] 
The Next Marketing Frontier

Scientific Essay from the year 2010 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: ‘none’, GC University (Management Studies Department – Government College University), course: Martketing, language: English, abstract: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like  »’Twitter »’, the barrier to entry in social media is greatly reduced.