Alan Mitchell is a leading marketing journalist with
a track record of challenging writing in a wide range of
publications, including the « seminal » book Right
Side Up: Building Brands in the Age of the Organized Consumer
(Harper Collins Business, 2001).
Andreas W. Bauer is Head of Roland Berger Strategy
Consultants » global Consumer Goods and Retail Competence
Center. He is a renowned speaker on consumer strategies at industry
conferences and author of several books including Success 2000
Plus.
Dr. Gerhard Hausruckinger is a partner at Roland Berger
Strategy Consultants specializing in consumer-facing industries and
co-head of the firm »s Consumer Goods and Retail Competence
Center. He is widely recognized as thought-leader for innovative
growth strategies in the FMCG industry.
3 Ebooks par Alan Mitchell
Alan Mitchell & Andreas W. Bauer: The New Bottom Line
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: …
PDF
Anglais
DRM
€18.99
Pat Mills & Alan Mitchell: Medusa War
Atomic – Bacterial – Chemical The ABC Warriors – hard-bitten robotic soldiers designed to fight in the worst Atomic, Bacterial and Chemical theatres of war. They are the hard-drinking liberators of M …
EPUB
Anglais
DRM
€6.43
Leo D. Lefebure: Theology without Borders
Peter C. Phan’s contributions to theology and pioneering work on religious pluralism, migration, and Christian identity have made a global impact on the field. The essays in Theology without Borders …
EPUB
Anglais
DRM
€51.73