Auteur: Alexander J. Buoye

TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty. LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business. LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements. ALEXANDER BUOYE is Assistant Professor of Marketing at Fordham University Schools of Business.