Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.
Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.
The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.
Table des matières
Success in the Consumer Products Market – Understanding Direct Store Delivery.- Wrestling with the Restless Consumer: The Consumer Products Industry in Transition.- Insights: Getting Closer to Consumers.- Conceptual Understanding: DSD in the Light of Supplier–Retailer Relationships in the CP Industry.- Using DSD for Prime Market Research.- Trends and Developments in DSD.- Growth: Supporting Product Distribution.- Regional DSD – The Latin American Perspective.- Regional DSD: The Business Case for a Czech Brewer.- Distributing Consumer Products in India – The DSD Context.- Operations – How to Run DSD Efficiently.- More Expensive or Too Expensive? Calculating Delivery Costs in Europe.- DSD Infrastructure: IT in the Consumer Products Industry Value-Add and Future Trends from the Scientific Perspective.- Adaptable DSD Business Solutions.- DSD Technology: More Efficiency in Daily Business.- Mobile Solutions for Direct Store Delivery.
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