When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
€37.40
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Format PDF ● Pages 272 ● ISBN 9781135134785 ● Éditeur Beat Burgenmeier & Jean-Louis Mucchielli ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 4228050 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM
Plus d’ebooks du même auteur(s) / Éditeur
251 918 Ebooks dans cette catégorie
