Rotimi Williams Olatunji (PhD) is a Senior Lecturer in the Department of Public Relations and Advertising, Lagos State University, Nigeria. His research interests are in economic and social issues in advertising, advertising and culture, consumerism, political communication, marketing communication and tourism marketing. He is the author of Advertising Economy and Societies in Africa: The Nigerian Perspective (VDM Verlag Dr Muller: 2010).
1 Ebooks par Beatrice Adeyinka Laninhun
Rotimi Williams Olatunji: Dimensions of Advertising Theory and Practice in Africa
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising i …
EPUB
Anglais
DRM
€33.45
