The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts – words such as ‘business mission’ or ‘entry barrier’.
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Langue Anglais ● Format PDF ● ISBN 9781349112654 ● Maison d’édition Palgrave Macmillan UK ● Publié 1989 ● Téléchargeable 3 fois ● Devise EUR ● ID 4973453 ● Protection contre la copie Adobe DRM
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