This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
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Format EPUB ● Pages 224 ● ISBN 9781134460144 ● Éditeur Bertrand Moingeon & Guillaume Soenen ● Maison d’édition Taylor and Francis ● Publié 2002 ● Téléchargeable 3 fois ● Devise EUR ● ID 5295617 ● Protection contre la copie Adobe DRM
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