A look at the psychological barriers to financial success and how to create a better financial future
When it comes to our relationship with money, we are in the Stone Age. Despite the relentless barrage of information and warnings from financial experts, the average American is in terrible financial shape. It turns out that human beings are just not wired to do the right things around money–such as saving and not overspending. That’s why financial success is so difficult to attain. When it comes to our financial instincts, we are no more evolved than our ancestors who hunted the Woolly Mammoth 400, 000 years ago.
Recent findings from the field of financial psychology could help the many Americans who know what they need to do but just can’t seem to make it happen. If you fall into this category, consider Money Mammoth: Evolve Your Money Mindset and Avoid Financial Extinction.
This book looks at financial well-being from a psychological and evolutionary perspective. It reveals the obstacles that prevent people from taking their first critical steps towards financial wellness. It examines how our instincts and beliefs about money influence our financial behaviors. It explores money beliefs, how they develop, and how they drive our money behaviors
As the world’s leading experts in financial psychology, authors Dr. Brad Klontz, Dr. Ed Horwitz, and Dr. Ted Klontz can help you:
* Discover how the experience of your ancestors are impacting your finances
* Understand how your friends, family members, and tribe may be holding you back
* Overcome mental roadblocks to wealth and success
* Harness the power of your emotional brain to transform your relationship with money
* Build confidence in your ability to take control of your financial future
In Money Mammoth, the authors reveal the secrets to harnessing the power of your psychology to reach your financial goals.
Table des matières
Foreword xvii
Introduction xxi
PART I YOUR ORIGINS 1
CHAPTER 1 Your Ancestors 3
CHAPTER 2 Your Parents 11
CHAPTER 3 Your Children 23
CHAPTER 4 Your Mate 43
CHAPTER 5 Your Tribe 57
PART II YOUR ADAPTATIONS 77
CHAPTER 6 Your Instincts 79
CHAPTER 7 Your Environment 101
CHAPTER 8 Your Financial Flashpoints 117
CHAPTER 9 Your Money Scripts 131
PART III YOUR EVOLUTION 159
CHAPTER 11 Your Transformation 161
CHAPTER 12 Your Vision 175
CHAPTER 13 Your Relationship 185
CHAPTER 14 Your Plan 201
CHAPTER 15 Your Success 233
Index 247
A propos de l’auteur
BRAD KLONTZ, PSY.D, CFP, is a Certified Financial Planner and a financial psychologist who helps individuals and families understand their views about money. He is Associate Professor of Practice in Financial Psychology and Behavioral Finance at Creighton University’s Heider College of Business.
EDWARD HORWITZ, PHD, CFP, FBS, is a Certified Financial Planner and a Financial Behavioral Specialist with expertise in financial planning, risk management, and creating financial psychology solutions for organizations. He is an Associate Professor of Practice at Creighton University’s Heider College of Business and holds the Mutual of Omaha Chair in Risk Management.
TED KLONTZ, PHD, is Associate Professor of Practice in Financial Psychology and Behavioral Finance at Creighton University’s Heider College of Business and a founder of the Financial Psychology Institute.
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