The must-read summary of Frank Feather’s book: ‘Future Consumer.com: The Webolution of Shopping to 2010’.
This complete summary of the ideas from Frank Feather’s book ‘Future Consumer.com’ shows how the internet revolution has taken the shopping experience out of shops and into the home. This transition is set to completely transform the commercial and personal lifestyle landscape, effectively reversing everything in the industrial revolution required. In his book, the author points out that the current debate over the best approach to e-commerce is largely irrelevant. Instead, retailers should focus on winning the attention of the internet consumer, as there can only be one or two winners at most in each product category. By reading this summary, you will discover the key to coming out on top in the competitive Webolution.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read ‘Future Consumer.com’ and find out how you can stand out online and win the Webolution!
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