The must-read summary of John Hagel III and Marc Singer’s book: ‘Net Worth: Shaping Markets When Customers Make the Rules’.
This complete summary of the ideas from John Hagel III and Marc Singer’s book ‘Net Worth’ shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties – telemarketers, database marketers and direct marketing companies. In their book, the authors explain how the advent of a digital network in the form of the Internet shifts the balance of power back to the consumer. For the first time in history, the consumer will be able to hire an agent – in the form of an ‘‘information intermediary’’ or an ‘‘infomediary’’ – to manage the collection and sale of personal information. This summary demonstrates the future consequences of this change and the key advantages it presents for customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘Net Worth’ and gain a valuable insight into the development of e-commerce.
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