Caroline Heldman 
Protest Politics in the Marketplace [EPUB ebook] 
Consumer Activism in the Corporate Age

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Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.

Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

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Table des matières

List of Illustrations
Preface
List of Abbreviations
Introduction
1. A Consumer Revolution?
2. ‘We Are the 99%’
3. ‘We Are Not a Mascot’
4. ‘600, 000 Bosses Telling Me What To Do’
5. ‘Stop Servibng Gay Chickens’
6. ‘Yes to Jesus Christ, No to JC’
7. Who Rules?
Conclusion
Notes

A propos de l’auteur

Caroline Heldman is Associate Professor of Politics at Occidental College. She is the coeditor of Rethinking Madame President.

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Langue Anglais ● Format EPUB ● Pages 310 ● ISBN 9781501712111 ● Taille du fichier 4.2 MB ● Maison d’édition Cornell University Press ● Lieu Ithaca ● Pays US ● Publié 2017 ● Téléchargeable 24 mois ● Devise EUR ● ID 5365476 ● Protection contre la copie Adobe DRM
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