Cendrine Marrouat 
Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win [EPUB ebook] 

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to tho …

Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides ins …

Nothing is more important to our world than finding a more comfortable relationship between the economy and the environment. While issues such as species loss, nitrate pollution, water scarcity and c …

As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personali …

Expounding on the results of the author »s work with the US Army Research Office, DARPA, the Office of Naval Research, and various defense industry contractors, Governing Lethal Behavior in Autonomou …

The Power of Accounting: What the Numbers Mean and How to Use Them provides a highly readable text for non-financial managers. It explores accounting’s uses and limitations in the management process. …

This volume

• examines the vulnerability of sound banks during financial crises
• helps understand the nature of financial crises and other banking issues
• traces the history of …

Unleashing Intellectual Capital reveals breakthrough principles for structuring Knowledge Age organizations. It helps leaders and knowledge professionals better understand how human nature supports o …

The banking crises in 2007-10 are not exceptional. There have been many such crises in the past in both developed countries and emerging economies. A banking crisis can be related to solvency or liqu …

This textbook has two main objectives. Firstly, it outlines the problems associated with the management and conservation of marine living resources, with particular attention given to the twin concep …