Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the twentieth century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colourful, illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top. And what is involved when you have your name above the door.
Charles Vallance & David Hopper
The Branded Gentry [EPUB ebook]
How a New Era of Entrepreneurs Made Their Names
The Branded Gentry [EPUB ebook]
How a New Era of Entrepreneurs Made Their Names
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Langue Anglais ● Format EPUB ● Pages 300 ● ISBN 9781908739797 ● Taille du fichier 3.6 MB ● Maison d’édition Elliott & Thompson ● Lieu London ● Pays GB ● Publié 2013 ● Téléchargeable 24 mois ● Devise EUR ● ID 2660738 ● Protection contre la copie DRM sociale