800×600 This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
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Langue Anglais ● Format EPUB ● ISBN 9780133758566 ● Maison d’édition Pearson Education ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2784488 ● Protection contre la copie Adobe DRM
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