Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world »s largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world »s leading companies, including Accenture. Visit David at www.pinderandco.com.*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.
2 Ebooks par Cindy Barnes
Cindy Barnes & Helen Blake: Creating and Delivering Your Value Proposition
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value tha …
EPUB
Anglais
DRM
€45.13
Cindy Barnes & Helen Blake: Selling Your Value Proposition
A value proposition is created from the combination of a company’s products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for an …
EPUB
Anglais
DRM
€45.13
