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Claudia Mast & Klaus Spachmann 
Reformen in Deutschland [PDF ebook] 
Wege einer besseren Verständigung zwischen Wirtschaft und Gesellschaft

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Table des matières

Vorwort.- Zu diesem Buch.- Fragen und Antworten.- Kommunikation im Spannungsfeld zwischen Bevölkerung, Medien und Wirtschaft. Eine Einführung in das Untersuchungsprogramm.- Ergebnisse im Überblick.- Theoretische Annahmen und empirische Befunde zum Verständigungsprozess.- 1. Kommunikation in der Gesellschaft.- 2. Wirtschaft als Medienthema.- 3. Wirtschaft und Öffentlichkeit.- 4. Bevölkerung und Wirtschaft.- Anlage der Untersuchung.- 5. Fragestellung und Methodik.- Wirtschaft — Medien — Bevölkerung: Empirische Befunde.- 6. Wie sehen Chefredakteure den Verständigungsprozess?.- 7. Wie sieht die Wirtschaft den Verständigungsprozess?.- 8. Reformdiskussion aus Sicht der Bevölkerung.- Überwindung der Kommunikationsbarrieren.- 9. Reformen in Deutschland — Wege aus den Kommunikationsdefiziten.- Verzeichnis der Schaubilder.- Nachweise zu Kapitel 4.- Expertengespräche: Liste der Gesprächspartner.- Autoren und Mitarbeiter des Forschungsteams.- Literaturhinweise.

A propos de l’auteur

Prof. Dr. Claudia Mast hat den Lehrstuhl für Kommunikationswissenschaft und Journalistik der Universität Hohenheim (Stuttgart) inne und ist PR-Studienleiterin der Bayerischen Akademie für Werbung und Marketing (BAW) München.
Dr. Klaus Spachmann ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Kommunikationswissenschaft und Journalistik. 2001 übernahm er einen Lehrauftrag an der Akademie für Neue Medien in Ludwigsburg.
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Langue Allemand ● Format PDF ● Pages 377 ● ISBN 9783322807083 ● Taille du fichier 47.3 MB ● Maison d’édition VS Verlag für Sozialwissenschaften ● Lieu Wiesbaden ● Pays DE ● Publié 2015 ● Téléchargeable 24 mois ● Devise EUR ● ID 5236035 ● Protection contre la copie DRM sociale

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