Claudio Feser & Daniella Laureiro-Martinez 
Super Deciders [PDF ebook] 
The Science and Practice of Making Decisions in Dynamic and Uncertain Times

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Dramatically improve the decisions you make every day using insights from the latest neuroscience


We make hundreds of decisions daily, from small ones – such as what to wear today and how to drive to work – to big ones – such as the company strategy and whether to launch a restructuring program that may impact thousands of people. In business, studies suggest that company executives spend 40% of their time making decisions and that the effectiveness of their decisions largely drives the results of the companies that they lead.


In Super Deciders: The Science and Practice of Making Decisions in Dynamic and Uncertain Times, a team of renown researchers and business advisors deliver an application of the latest advances in neuroscience to effectively making the most difficult decisions, those we make in dynamic environments, in situations of uncertainty when we need to predict outcomes, we’re missing relevant information, time is scarce, and the environment is constantly changing.


The book is written in three parts. In the first part, the book offers a practical framework for making effective decisions under uncertainty. In the second part, the book discusses approaches to effectively implement those decisions, thus managing change at every level, from the individual to the organizational. Finally, the book develops suggestions on how leaders can diagnose and improve – in themselves and in the people they lead – the cognitive abilities relevant to decision-making.


You’ll also find:



  • An enlightening business narrative detailing the journey of a fictional leader of an international travel operator named Inuk.

  • Six cases that put you into real-life situations of making difficult decisions and that help you assess your decision-making effectiveness.

  • An accessible and fun introduction to the neuroscience of decision-making.


Ideal for managers, executives, directors, and other business leaders, Super Deciders is a can’t-miss decision-making playbook that you’ve been waiting for.

€20.99
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Table des matières

Foreword by Mario Greco xiii


Introduction xix


Prologue xxvii


Part One: Understanding Decisions Under Uncertainty


Chapter 1: Making Great Predictions 3


Chapter 2: Case 1: Making People Decisions 19


Chapter 3: Developing Options to Approximate the Right Decision 29


Part Two: Making Decisions Under Uncertainty


Chapter 4: Case 2: Making Strategic Decisions 57


Chapter 5: Identifying Assumptions and Testing Them 69


Chapter 6: Case 3: Making Decisions About Company Growth 95


Chapter 7: Developing Better Options 107


Part Three: Managing the Tensions Created by Decisions Under Uncertainty


Chapter 8: Case 4: Implementing Decisions 129


Chapter 9: Managing Change 135


Part Four: Becoming Super Deciders


Chapter 10: Case 5: Making Work- Life Balance Decisions 157


Chapter 11: Becoming Better at Making Decisions 165


Chapter 12: Case 6: Making “Tough” Decisions 185


Chapter 13: Preparing to Be Wrong 195


Part Five: Conclusions


Chapter 14: Epilogue 211


Chapter 15: Conclusions 215


Notes 225


Appendixes 227


References 249


About the Authors 267


Index 271

A propos de l’auteur

CLAUDIO FESER, a senior partner emeritus at Mc Kinsey & Company, serves on multiple company boards, including as chairperson. He teaches innovation and leadership at the University of St. Gallen and ETH Zurich, Switzerland.
DANIELLA LAUREIRO-MARTINEZ is a Senior Scientist in the Technology and Innovation Management Group at ETH Zurich, Switzerland, where she leads the COLAB, a research group focused on cognition, learning and adaptive behavior.
KAROLIN FRANKENBERGER is Professor of Strategic Management and Innovation and the Dean of the Executive School of Management, Technology and Law at the University of St. Gallen, Switzerland.
STEFANO BRUSONI is Professor of Technology and Innovation Management and Vice-Rector for Continuing Education at ETH Zurich, Switzerland.
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Langue Anglais ● Format PDF ● Pages 317 ● ISBN 9781394238842 ● Taille du fichier 2.3 MB ● Maison d’édition John Wiley & Sons ● Pays US ● Publié 2024 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 9380928 ● Protection contre la copie Adobe DRM
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