Colin Sparks 
Globalization, Development and the Mass Media [EPUB ebook] 

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Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

 

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Table des matières

Introduction
Communicating Modernity
The Passing of Modernity
Varieties of Participation
Cultural and Media Imperialism
The Failure of the Imperialism Paradigm
Globalization and the Media
The Limits of Globalization
Towards a New Paradigm

A propos de l’auteur

Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society.
Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.

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Langue Anglais ● Format EPUB ● Pages 264 ● ISBN 9781446228890 ● Taille du fichier 1.4 MB ● Maison d’édition SAGE Publications ● Lieu London ● Pays GB ● Publié 2007 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 3106467 ● Protection contre la copie Adobe DRM
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