CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.
PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.
DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.
Visit: www.tunedinbook.com.
33 Ebooks par David Meerman Scott
Craig Stull & Phil Myers: Tuned In
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to …
PDF
Anglais
DRM
€17.99
Craig Stull & Phil Myers: Tuned In
If you market a product, service, or idea in any business, industry or organization, you must read
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to …
EPUB
Anglais
€17.99
David Meerman Scott: World Wide Rave
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on …
EPUB
Anglais
DRM
€23.02
Steve Garfield: Get Seen
The era of online video has arrived–now make it work for
your business
In the last year, the world of online video exploded. Hollywood
got into the game, professional actors and writers joined …
PDF
Anglais
DRM
€16.99
Steve Garfield: Get Seen
The era of online video has arrived–now make it work for
your business
In the last year, the world of online video exploded. Hollywood
got into the game, professional actors and writers joined …
EPUB
Anglais
DRM
€16.99
Jim Sterne: Social Media Metrics
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online …
PDF
Anglais
DRM
€16.99
Jim Sterne: Social Media Metrics
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online …
EPUB
Anglais
DRM
€16.99
Kevin Nalty: Beyond Viral
Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, …
PDF
Anglais
DRM
€16.99
Kevin Nalty: Beyond Viral
Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, …
EPUB
Anglais
DRM
€16.99
David Meerman Scott & Brian Halligan: Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mai …
EPUB
Anglais
€15.99
David Meerman Scott & Brian Halligan: Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry
book. They encouraged their fans to record shows and trade tapes;
they built a …
PDF
Anglais
DRM
€15.99
David Meerman Scott: Newsjacking
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.
The rules have changed. The traditional PR model—sticking closely to a pres …
EPUB
Anglais
€6.99
David Meerman Scott: Newsjacking
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.
The rules have changed. The traditional PR model—sticking closely to a pres …
PDF
Anglais
€6.99
David Meerman Scott: Real-Time Marketing and PR
Launch effective real-time communications to win in today’s
always-on world
Gone are the days when you could plan out your marketing and
public relations programs well in advance and release …
PDF
Anglais
DRM
€12.99
David Meerman Scott: Real-Time Marketing and PR
Launch effective real-time communications to win in today’s
always-on world
Gone are the days when you could plan out your marketing and
public relations programs well in advance and release …
EPUB
Anglais
DRM
€12.99
David Meerman Scott: The New Rules of Marketing and PR
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success
This is the fifth …
PDF
Anglais
DRM
€16.99
David Meerman Scott: The New Rules of Marketing and PR
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success
This is the fifth …
EPUB
Anglais
DRM
€16.99
David Meerman Scott: The New Rules of Sales and Service
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Today …
PDF
Anglais
DRM
€14.99
David Meerman Scott: The New Rules of Sales and Service
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Today …
EPUB
Anglais
DRM
€14.99
David Meerman Scott: New Rules of Marketing and PR
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change …
EPUB
Anglais
DRM
€24.32
David Meerman Scott: New Rules of Marketing and PR
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change …
PDF
Anglais
DRM
€24.21
David Meerman Scott: World Wide Rave
A World Wide Rave!What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on …
PDF
Anglais
DRM
€24.51
David Meerman Scott: Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Sharing the secrets of today’s most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral …
EPUB
Anglais
DRM
€27.58
David Meerman Scott: The New Rules of Marketing and PR
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a …
EPUB
Anglais
DRM
€15.99
David Meerman Scott: The New Rules of Marketing and PR
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a …
PDF
Anglais
DRM
€15.99
Janet Driscoll Miller & Julia Lim: Data-First Marketing
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of …
EPUB
Anglais
DRM
€16.99
Janet Driscoll Miller & Julia Lim: Data-First Marketing
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of …
PDF
Anglais
DRM
€16.99
David Meerman Scott: New Rules of Marketing and PR
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping …
EPUB
Anglais
DRM
€29.43
David Meerman Scott: New Rules of Marketing and PR
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping …
PDF
Anglais
DRM
€29.24
David Meerman Scott: The New Rules of Marketing & PR
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate contin …
EPUB
Anglais
DRM
€22.99
David Meerman Scott: The New Rules of Marketing & PR
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate contin …
PDF
Anglais
DRM
€22.99
