Analyzing Social Media Networks with Node XL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to Node XL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a Node XL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of Node XL, and case studies, including e-mail, Twitter, Facebook, Flickr and You Tube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing Node XL users. Walks users through Node XL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use Node XL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/
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