Dietmar Ernst & Ulrich Sailer 
Sustainable Business Management [PDF ebook] 

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With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management.

With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.
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A propos de l’auteur

Prof. Dr. Dr. Dietmar Ernst ist Professor für Corporate Finance an der European School of Finance der Hochschule für Wirtschaft und Umwelt (Hf WU) in Nürtingen. Prof. Dr. Ulrich Sailer ist Professor an der Hochschule für Wirtschaft und Umwelt in Nürtingen. Er leitet den Masterstudiengang Controlling und beschäftigt sich insbesondere mit Controlling, Nachhaltigkeit und Komplexität.
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Langue Allemand ● Format PDF ● Pages 338 ● ISBN 9783864968204 ● Taille du fichier 13.0 MB ● Éditeur Dietmar Ernst & Ulrich Sailer ● Maison d’édition UVK ● Lieu Tübingen ● Pays DE ● Publié 2015 ● Téléchargeable 24 mois ● Devise EUR ● ID 5521874 ● Protection contre la copie DRM sociale

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