The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume–reputable marketing and research scholars–greatly expand the current base of knowl...
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Langue Anglais ● Format PDF ● Pages 344 ● ISBN 9781317839637 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 6 fois ● Devise EUR ● ID 3301569 ● Protection contre la copie Adobe DRM
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