This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
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Langue Anglais ● Format EPUB ● Pages 338 ● ISBN 9781351249683 ● Maison d’édition Taylor and Francis ● Publié 2018 ● Téléchargeable 3 fois ● Devise EUR ● ID 5585819 ● Protection contre la copie Adobe DRM
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