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Auteur: Earl Dwight Dwight Honeycutt

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Leyland Pitt is the Dennis Culver EMBA Alumni Chair of Business, Beedie School of Business, Simon Fraser University, Vancouver, Canada, and also Affiliate Professor in Industrial Marketing at the Royal Institute of Technology, Stockholm, Sweden. He has also taught on executive and MBA programs at schools such as the Graham School of Continuing Studies (University of Chicago), Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. His work has been published in such journals, as Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor).




1 Ebooks par Earl Dwight Dwight Honeycutt

Couverture du Michael H. Morris & Earl Dwight Honeycutt: Business-to-Business Marketing
Michael H. Morris & Earl Dwight Honeycutt: Business-to-Business Marketing
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors …
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Anglais
DRM
€139.99