Eduard H. Hovy 
Generating Natural Language Under Pragmatic Constraints [PDF ebook] 

Recognizing that the generation of natural language is a goal- driven process, where many of the goals are pragmatic (i.e., interpersonal and situational) in nature, this book provides an overview of the role of pragmatics in language generation.
Each chapter states a problem that arises in generation, develops a pragmatics-based solution, and then describes how the solution is implemented in PAULINE, a language generator that can produce numerous versions of a single underlying message, depending on its setting.