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Enes Emre BaAYar & Aysel ErciAY
Virtual World and Marketing [PDF ebook]

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Couverture du Enes Emre BaAYar & Aysel ErciAY: Virtual World and Marketing (PDF)

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

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Format PDF ● Pages 251 ● ISBN 9781527515512 ● Éditeur Enes Emre BaAYar & Aysel ErciAY ● Maison d’édition Cambridge Scholars Publishing ● Publié 2018 ● Téléchargeable 3 fois ● Devise EUR ● ID 6449331 ● Protection contre la copie Adobe DRM

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