Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources including customizable lecture slides.
Erdogan (Professor, Bandirma Onyedi Eylul University, Turkey) Koc
Service Failures and Recovery in Tourism and Hospitality : A Practical Manual [PDF ebook]
A Practical Manual
Service Failures and Recovery in Tourism and Hospitality : A Practical Manual [PDF ebook]
A Practical Manual
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Langue Anglais ● Format PDF ● ISBN 9781786390684 ● Éditeur Erdogan (Professor, Bandirma Onyedi Eylul University, Turkey) Koc ● Maison d’édition CABI ● Publié 2017 ● Téléchargeable 6 fois ● Devise EUR ● ID 7967022 ● Protection contre la copie Adobe DRM
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