The leading resource for starting and running any smallbusiness
Want to start the small business of your dreams? Want to breathenew life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect ofstarting and growing your business, from financing and budgeting tomarketing, management and beyond.
This completely practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth. You’ll get plenty of help in ramping up your managementskills, developing a marketing strategy, keeping your customersloyal, and much more. You’ll also find out to use the latesttechnology to improve your business’s performance at everylevel.
* How start-up and established small businesses can use the Small Business Jobs Act to their advantage
* Enhanced and expanded coverage on using technology in yoursmall business
* Hiring employees using online resources including Linked In, Facebook, and other social media sites
* New coverage of the recent health care bill, health savingsaccounts, and their implications for small business
* Updated coverage of the best places to get small businessloans
* What it takes to achieve and maintain success in anever-changing economic landscape
You have the energy, drive, passion, and smarts to make yoursmall business a huge success. Small Business For Dummiesprovides the rest.
Table des matières
Introduction 1
Part I: Becoming an Entrepreneur 9
Chapter 1: Is Small Business for You 11
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 41
Chapter 4: First Things First: Crafting Your Business Plan57
Chapter 5: Making Financing, Ownership, and Organizational Decisions 77
Part II: Buying an Existing Business 105
Chapter 6: Exploring Buying a Business 107
Chapter 7: Finding the Right Business to Buy 117
Chapter 8: Evaluating a Business to Buy 131
Chapter 9: Negotiating Terms and Sealing the Deal 149
Part III: Running a Successful Small Business 161
Chapter 10: The Owner’s Responsibilities in the Start-Upand Beyond 163
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 191
Chapter 12: Tapping Technology 221
Chapter 13: Keeping Your Customers Loyal 233
Chapter 14: Managing Profitability and Cash 245
Chapter 15: Learning from the Experiences of Others 271
Part IV: Keeping Your Business in Business 283
Chapter 16: Finding and Keeping Superstar Employees 285
Chapter 17: Providing Employee Benefits 313
Chapter 18: Handling Regulatory and Legal Issues 333
Chapter 19: Mastering Small-Business Taxes 347
Chapter 20: Cultivating a Growing Business 361
Part V: The Part of Tens 381
Chapter 21: Ten Mistakes You Don’t Want to Make 383
Chapter 22: Ten Tips for Small-Business Success 391
Index 399
A propos de l’auteur
Eric Tyson has been featured on and quoted in hundreds ofmedia outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes.
Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.
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