F. Warren McFarlan 
Effective Fundraising [PDF ebook] 
The Trustees Role and Beyond

Create a sustainable revenue model that can propel your mission-driven organization into the future

Effective Fund Raising: The Trustee’s Role and Beyond is the result of author F. Warren Mc Farlan’s two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds.

This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You’ll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts.

Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization

* Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more

* Develop a strong plan for sustaining your organization’s revenue, regardless of organization size

* Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation

Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture.

Table des matières

Foreword vii

Preface xi

Acknowledgments xv

Chapter 1 Asking for Money 1

Chapter 2 Governance 15

Chapter 3 The Players 29

Chapter 4 The Annual Fund 53

Chapter 5 Capital Campaign 73

Chapter 6 Planned Giving and Foundations 95

Chapter 7 Events 117

Chapter 8 Information Support 133

Chapter 9 Micro Social Enterprise Issues 147

Chapter 10 What Can I Do? 163

Bibliography 173

Index 175

A propos de l’auteur

F. WARREN MCFARLAN is the Albert H. Gordon Professor of Business Administration Emeritus, and former Senior Associate Dean of External Relations at Harvard Business School. He has been chair and a member of numerous cultural, school, hospital, community service and religious organization boards. He has chaired numerous annual funds and capital campaigns.