Francisco J. Martínez-López 
Handbook of Strategic e-Business Management [PDF ebook] 

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.
 
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

€213.99
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Table des matières

Part A: Background.- Part B: Evolved Strategic Framework for the Management of Companies.- Part C: Key Business Processes, Areas and Activities.- Part D: Emerging Issues, Trends and Opportunities.​

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Langue Anglais ● Format PDF ● Pages 1011 ● ISBN 9783642397479 ● Taille du fichier 9.4 MB ● Éditeur Francisco J. Martínez-López ● Maison d’édition Springer Berlin ● Lieu Heidelberg ● Pays DE ● Publié 2013 ● Téléchargeable 24 mois ● Devise EUR ● ID 2855090 ● Protection contre la copie DRM sociale

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