Auteur: George Tesar

Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, …

Two recent major trends in today’s complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of …

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic …

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars a …

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars a …

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly …

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly …

Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: "Educational opportunities in Central and Eastern Europe have …

Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: "Educational opportunities in Central and Eastern Europe have …

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that …

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that …