Catalog > Sciences sociales > Economie > Grete Birtwistle & Margaret Bruce: International Retail Marketing (ePUB)

Grete Birtwistle & Margaret Bruce
International Retail Marketing [EPUB ebook]

Support

Couverture du Grete Birtwistle & Margaret Bruce: International Retail Marketing (ePUB)

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

€64.20

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Format EPUB ● Pages 280 ● ISBN 9781136393808 ● Maison d’édition Taylor and Francis ● Publié 2007 ● Téléchargeable 6 fois ● Devise EUR ● ID 2472565 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Grete Birtwistle Margaret Bruce Christopher Moore Cambridge, MA, USA) Moore Christopher (Massachusetts Institute of Technology

254 351 Ebooks dans cette catégorie

Couverture du Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Couverture du Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Couverture du Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Couverture du Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Couverture du Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Couverture du Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

Couverture du R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Couverture du Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has …

Couverture du Erich F. Elstner & Bertold Hock: Plant Toxicology

Erich F. Elstner & Bertold Hock: Plant Toxicology

In order to keep track of all the compounds and pathogens affecting plant metabolism and development, you would need to spend all your waking hours combing periodicals and the Internet in dozens of l …

Couverture du Richard Citrin & Michael Couch: Strategy-Driven Leadership

Richard Citrin & Michael Couch: Strategy-Driven Leadership

It’s estimated that U.S. companies spend over $14 billion annually on leadership development –Match that number to the abundant and growing research that finds most leadership development to be inef …

Page suivante >>>