2 Ebooks par Hans Baumgartner
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Res …
PDF
Anglais
DRM
€101.44
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Res …
EPUB
Anglais
DRM
€100.88
