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Hans-Bernd Kittlaus & Christoph Rau 
Software-Produkt-Management [PDF ebook] 
Nachhaltiger Erfolgsfaktor bei Herstellern und Anwendern

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Couverture du Hans-Bernd Kittlaus & Christoph Rau: Software-Produkt-Management (PDF)

Das Thema Produkt-Management ist in allen Unternehmen von zentraler Bedeutung für den Erfolg und das langfristige Überleben bzw. Erreichen und Halten einer gewissen Marktposition. Allgemeine Bücher über Produkt-Management werden den speziellen Anforderungen und Prozessen in der Software Branche wenig gerecht. Dieses Buch, geschriebenen von erfahrenen Praktikern und Führungskräften mit unterschiedlichem Hintergrund (Hard- und Software-Hersteller, Dienstleister, IT-Consulting, Anwender), beschreibt das Thema Software-Produkt-Management aus verschiedenen Blickwinkeln. Dabei beschränkt sich die Betrachtung nicht auf das reine Produkt-Management von Standard-Software, sondern trägt dem Umstand Rechnung, dass die meisten ‘Produkte’ in diesem Umfeld aus einer komplexen Kombination und Verzahnung von Standard- und Individualsoftware mit Dienstleistungen bestehen.

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Langue Allemand ● Format PDF ● ISBN 9783642188725 ● Maison d’édition Springer Berlin Heidelberg ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 6322162 ● Protection contre la copie Adobe DRM
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