Auteur: Inc. , USA) Morais Robert J. (Weinman Schnee Morais

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2 Ebooks par Inc. , USA) Morais Robert J. (Weinman Schnee Morais

Dawn (Fordham University, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few …
EPUB
DRM
€61.75
Dawn (Fordham University, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few …
PDF
DRM
€61.29