J. Gray 
The Construction of English [PDF ebook] 
Culture, Consumerism and Promotion in the ELT Global Coursebook

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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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Table des matières

Acknowledgements Introduction Culture and English Language Teaching Describing and Analysing ELT Coursebooks Representational Repertoires 1: Streamline Connections and Building Strategies Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content Consumption of Content Future Directions Conclusion Notes Appendices Bibliography Index

A propos de l’auteur

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).

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Langue Anglais ● Format PDF ● Pages 218 ● ISBN 9780230283084 ● Taille du fichier 1.0 MB ● Maison d’édition Palgrave Macmillan UK ● Lieu London ● Pays GB ● Publié 2010 ● Téléchargeable 24 mois ● Devise EUR ● ID 4968379 ● Protection contre la copie DRM sociale

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