J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary »s World Tourism Education & Research Centre.
2 Ebooks par J. R. Brent Ritchie
Michael Morgan & Peter Lugosi: The Tourism and Leisure Experience
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where …
EPUB
Anglais
DRM
€26.99
Peter Lugosi & Michael Morgan: Tourism and Leisure Experience
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where …
PDF
Anglais
DRM
€25.67
