Essay from the year 2010 in the subject Business economics – Supply, Production, Logistics, grade: 100.00, University of Phoenix, course: ISCOM 374 Integrated Logistics Management, language: English, abstract: Materials Handling/Packaging Field Research Assignment
Packaging and handling are important to businesses. Packaging is used to promote a product, protects the product and consumer, and informs the prospective consumer and handlers throughout the supply chain. In addition, with assistance from technology advancements, a well designed and constructed package aids in product handling throughout the supply chain. This paper will evaluate three frequently purchased consumer products: Purina canned dog food, Purina bagged dry dog food, and Greenies boxed dog treats. A comparison of the Purina dry dog food and the boxed Greenie’s dog treats packaging will also be made. The packaging will be evaluated and compared to identify if the packaging assists or hinders material handling for the logistics provider. Finally, recommendations will be made for packaging changes and the reasoning behind the recommendations.
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